MAIDAI DESIGN was established as a graphic design consultancy in 2000 with a mission to achieve excellent visual communication solutions. MAIDAI DESIGN specialises in the creation and management of brand image ensuring consistent visual impact. 

 

Mai Costello

B.Des Vis Comm, Cert IV TAE
Founder, Director - MAIDAI DESIGN

Mai has collaborated with some truly amazing people and companies over the past 30 years, clients who have entrusted their brand to her to develop. She has produced a diverse range of exciting communication material that has strengthened businesses. Her insights have played a crucial role in helping a number of brands to become market leaders.

Mai also teaches Design at both St Leonards and Hornsby Tafe Campus.

Key Successes

In partnership with Writers Reign, branded and launched Best Practice Software (Bp) in 2003. Through careful brand management, creative and strategic messaging helped Bp achieve the position of market leader, it still holds today. The team have recently work on BP Brand revitalisation.

Developed several advertising campaigns for MIMS Australia, with the stand out success being the Drug Interactions Campaign which achieved extensive coverage and take up. 

Led brand revitalization & implementation and advertising campaigns for Family Coast Support, Fortunity, Prime Training, Cubo Consulting, MBS, Health 24/7, Mudgeemac.com, Fr Chris Riley Society (sub brand of Youth of the Streets).

Led brand creation & implementation for: Bravewords Cubo Consulting, Paul Espert Communications, Map Coaching, Radcliff Residential, RGH Consulting, Sapply, ZEP International.

Clients

Arqua Australis, Bravewords, Best Kiwi Care, BisHealth, Bp Software, BMW, B2 Property Solutions, Cubo Consulting, Ernest Hill Wines, Equine Soap Co, Family Coast Support, Focus Education, Fortunity, Fulll Circle Events, GPA Accreditation, Health 24/7, Healthlink, Ken Duncan Group, Map Coaching, Mayer International, McGrath Real Estate, McLachlan Partners, MIMS Australia, MSIA, Mudgeemac.com, Paul Espert Communications, Persona Grata, Prime Training, Pulse IT, QPA, Raine & Horne, Radcliff Residential, Renault, RGH Consulting, RZK Group, SalesSpace, Sapply, Watts Mc Cray, Worthington BMW, Yeramba, ZEP International.




I acknowledge the Darkinjung, the Traditional Custodians of the land on I'm designing and creating on today and pay my respects to their Elders past, present and emerging. I extend that respect to Aboriginal and Torres Strait Islander peoples.